WHAT IS YOUR TARGET MARKET?
PEOPLE who are drinking less for any reason such as healthier living and nutrition. Also people who are looking for something other than low or no-alcohol beer or wine.And those who want a serious adult soft drink.
More than one-quarter of young adults don’t drink alcohol, according to Office for National Statistics data released last year, and are looking for interesting alternatives.
WHAT DO YOU ENJOY MOST ABOUT RUNNING THE BUSINESS?
WHEN we’re talking to people who enjoy our drinks and absolutely get why we have made them. We also enjoy developing the business together. It does mean it is a challenge to switch off but sharing the passion for what we create is great.
WHERE DO YOU HOPE THE BUSINESS WILL BE IN 10 YEARS?
Australia and the US is where kombucha is a completely mainstream product available everywhere from supermarkets to high-end bars. Europe is forecast to go the same way and we want our kombucha to be alongside craft beer in the UK.
We are proud to be a Scottish company and want to grow and export as an important part of the Scottish food and drink sector, as a healthy and innovative drinks option.
For the full article please go to The National newspaper website.